KATHRYN MISRA

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RESULTS-BASED MARKETING

FOR 15 YEARS

FOCUSED ON IMPLEMENTING IDEAS

Using a mix of creativity and processes to bring results.

IDEAS. WORK.

Ideas come to life to support business needs and goals.

WHERE CREATIVITY MEETS RESULTS.

VIEW EVENT PORTFOLIO

Improved tradeshow spending by 38% over 4 years by implementing a new tradeshow strategy and process. Focused on new messaging to build brand recognitiion -- which included integrating 4 acquisitons and their capabilities.

VIEW BRANDING PORTFOLIO

VIEW DIGITAL PORTFOLIO

Streamlined stationery and literature ordering through a web portial where 13 locations could order everything from business cards, letterhead, envelopes, literature, and quality policy employee cards. System improved costs and ensured brand materials were printed consistently.

Launched a new responsive 500+ page website which included an online store, design tools to help R&D engineers, and resources (case studies, white papers, capability cards). Increased website visits 48% and grew organic traffic by 104% over 4 years.

MARKETING

CONTENT

BRANDING

DIGITAL

ACQUISITION

INTEGRATION

EVENTS & TRADESHOWS